Main description:

First book to look at tourism, ageing and the implications for the visitor economy
Uses primary data and input from industry offering unique cutting edge material underpinned by evidence based research on a topic of growing significance.
Editors are recognised experts
Holistic coverage - looks at key topics, trends and issues that go beyond general tourism debates by integrating health aspects.

Contents:

1. Introduction 2. Ageing, the visitor economy and a leisure society 3. Ageing as a societal challenge: visitor health, well-being, accessibility and the visitor economy 4. Accommodating visitors with specific needs: perspectives on visual, auditory and learning needs 5. Accommodating visitors with specific needs: perspectives on mental health, physical and degenerative conditions 6. The visitor economy, change and business strategies for ageing visitors: towards greater accessibility 7. Future agendas: making the visitor economy age friendly