Main description:

Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants and antiperspirants, and the effectiveness of acne products. It discusses technologies that help eliminate animal testing in product development.

Contents:

Regulatory aspects of cosmetic claims substantiation; views on claims support methods for hair care products; methods for evaluating the efficacy of acne products; skin conditioning benefits of moisturizing products; methods for evaluating sebum removal; methods for claims substantiation of antiperspirants and deodorants; mildness testing for personal washing products; in vitro testing methods for claims substantiation; sensory testing methods used for claims substantiation; cutaneous biometrics and claims support; consumer testing statistics and claims substantiation.