Main description:

E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.

This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.

This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.

Contents:

Part I: Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators 1. Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators

Part II: Usability and Design 2. Patient Safety and Health Information Technology: Platforms That Led to the Emergence of a Two-Sided Market 3. Usability of Healthcare Information Technology: Barrier to the Exchange of Health Information in the Two-Sided E-Health Market? 4. Inclusive Design in Ecosystems

Part III: Safety and Privacy 5. Privacy, Trust and Security in Two-Sided Markets

Part IV: Implementation and Introduction of Technologies 6. Sustainable and Viable Introduction of Tele-Technologies in Healthcare: A Partial Two-Sided Market Approach 7. Implementation and Evaluation of E-Health Ecosystems in Two-Sided Markets 8. HIT Implementation and Coordinated Care Delivery from the Perspective of Multisided Markets

Part V: Business Models 9. Explaining Healthcare as a Two-Sided Market Using Design Patterns for IT-Business Models 10. Business Models in Two-Sided Markets (Analysis of Potential Payments and Reimbursement Models That Can Be Used)

Part VI: The Future of the Area 11. The Future of Two-Sided E-Health Markets