Main description:

This authored volume presents the fundamentals of NeuroIS, which is an emerging subfield within the Information Systems discipline that makes use of neuroscience and neurophysiological tools and knowledge to better understand the development, use, and impact of information and communication technologies. This book is an initial guide to this new research domain. The target audience primarily comprises PhD students and researchers, but the book may also be beneficial for graduate students and practitioners.

Contents:

Introduction to NeuroIS.- A Primer on Neurobiology and the Brain for Information Systems Scholars.- Tools in NeuroIS Research: An Overview.- Topics in NeuroIS and a Taxonomy of Neuroscience Theories in NeuroIS.- quot;Times New Roman";mso-ansi-language:EN-CA;mso-fareast-language:DE;mso-bidi-language: AR-SA">Establishing and Operating a NeuroIS Lab.