Main description:

Health Promotion: Ideology, Discipline, and Specialism is a thorough examination of the field, advancing clear proposals for its development and future, and is essential reading for those needing an understanding of the theoretical background, historical context, or the challenges that health promotion faces today. Health promotion is a term which has been used varyingly to describe an ideology, a discipline, or a profession, and has subtly different
meanings when used in each of these ways. Dr John Kemm presents a nuanced understanding of the complexities of the field, and careful consideration of the theoretical and practical difficulties involved.

With the core belief that health promotion has a vital contribution to make to the health of populations, this book is packed with the knowledge and tools necessary to help people contribute in real and practical ways to health promotion. Its timely examination of the strategies and legislation of successive governments in the UK informs the ongoing debate on heath policy. The importance of health education is explored, including a look at the new possibilities that technological developments
will bring. From the wealth of examples and cases studies used to illustrate the ethical principles underlying health promotion, to the examination of the concepts of environmental and lifestyle determinants of health, it is a comprehensive look at health promotion and will be a perfect resource for
practitioners and students alike.

Contents:

1. Introduction - Mapping the issues ; 2. A history of health promotion ; 3. Evidence for health promotion ; 4. The determinants of health ; 5. Assessing need and planning ; 6. What governments can do ; 7. Supporting individual behaviour change ; 8. Health education ; 9. Ethics of health promotion ; 10. The wider public health workforce ; 11. Health promotion specialists ; 12. Settings ; 13. Community development ; 14. Social marketing ; 15. Changing lifestyle with health promotion - Some examples ; 16. Evaluation ; 17. Partnership and influencing people and organisations ; 18. The way forward