Main description:

This essential book reviews how digital health ventures can be integrated with more traditional techniques to revolutionize the healthcare system. Details of the current state of the digital marketplace, the available tools for early detection and diagnostics that presently employ digital technologies are provided. Relevant aspects of blockchain, artificial intelligence including data lake development and data analytics are described. The role of regulators and legislation including GDPR are also covered.

Hybrid Healthcare provides a thorough overview of how digital health entrepreneurs will need to employ a hybrid approach to address many healthcare challenges of the 21st century. It is therefore an indispensable resource for all those seeking to develop their knowledge of this rapidly growing sector.

Contents:

Introduction: What is Hybrid Healthcare?.- Health is a Gift, Medicine is an Art, but Healthcare is a Business.- Antiquity - The Evolution of Modern Medicine.- Modern Medicine 1.0 - Why Healthcare Remains Broken Post WWII.- Health 2.0 - The Rise of Digital Technologies in Healthcare.- Digital Marketplaces.- B2C - Finding a Doctor Nearest to You.- B2B - The Rise and Fall of Practice Fusion.- B2G .- C2C - Patient Support Groups.- Digital Diagnostics and Therapeutics.- Early Detection and Diagnosing At Scale - Altoida and Alzheimer's.- Priming.- Viral Vector Drugs.- Retail Medicine.- Current Examples.- Experimental Models.- Future Models.- Genetic Therapy.- Archaic Splicing: Vivisection.- The Modern Era and the DNA Double Helix.- Early Attempts at Gene editing: Zinc Finger Nucleases (ZFNs) and Transcription Activator-Like Effector Nucleases (TALENs).- CRISPRs/Cas-9.- Other Experimental Models of Gene Therapy.- Cloud Biology.- Precision Medicine.- Uploading Your Genetic Code.- Downloading Therapies.- Digital Storage of Genetic Material.- Who Owns the Data?.- Artificial Intelligence.- Machine Learning.- Developing a Data Lake.- AI Triage and Treatment.- Blockchain.- Introduction to the Blockchain.- Blockchain in Healthcare Provision: Creating Value.- Ownership of the Distributed Ledger.- Regulating the Blockchain.- Communicating Via the Blockchain.- Robotic Surgery.- Hybrid Clinical Research.- Sourcing Participants.- Payment Models.- Accelerating Data Collection and Analysis.- Privacy in Hybrid Healthcare.- Your online profile.- HIPAA vs. GDPR.- The Role of Regulators.- Future Directions.