Main description:

The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy
makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook
approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter.

This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientific findings can play a greater role in improving the public's health.

Contents:

1. Introduction ; 2. Communication Fundamentals ; 3. Overcoming General Audience Tendencies and Biases to Enhance Lay Understanding of Data ; 4. Presenting Data ; 5. Putting it all Together: Communicating Data for Public Health Impact ; 6. Communicating Data in Acute Public Health Situations ; 7. Communicating Data for Policy or Program Advocacy ; 8. Conclusions and New Challenges