Main description:

This graduate text is the first to present methods for modelling health behaviour dynamics, using numerous online interactive simulations, downloadable programs, and examples of applications to planning interventions. The book examines behaviours that range from simple individual health protective actions to complex cooperative public health actions. It provides a user-friendly and effective method for teaching systems thinking, a core competency now required by the Association of Schools of Public Health.

The text presents evolutionary and ecological models of health behaviour, which readers first explore using interactive online simulations. The fundamental principles of these models are explained through the book's narrative and demonstrated through the use of simple board games. The text then shows how to translate these board games into computational models using Netlogo, a free, user-friendly software. Thus no computer programming background is required. Readers will learn the basics of agent-based modelling of individual behaviour, social network behaviour, organisational behaviour, spread of disease, and a variety of public health interventions. Applying these methods to public health systems, sample models introduce the dynamics of networks of organisations and how they can interact to protect health. A unifying theme throughout is how complex individual and collective health behaviour develop from simple individual health decisions or behaviour repeated over time. The book also includes a student's models at successive stages of learning, including her early-stage incorrect program, which readers can themselves try to correct. Students will learn to create their own models, use them to conduct simulated experiments, and apply these methods to planning and evaluating behaviour change interventions. Each chapter provides online interactive models and downloadable sample programs.

Key Features:

Uses interactive simulation for modelling health behaviour dynamics for complex public health systems
Demonstrates agent-based modelling of individual health behaviour, network behaviour, public health intervention effects, and the spread of disease
Teaches readers to create models that can improve their local needs assessments, program logic modelling, and program planning and evaluation
Includes numerous interactive online simulations, downloadable programs, and examples of applications to planning interventions
Facilitates ""systems thinking,"" a required core competency