Main description:

This book puts forward a new paradigm to understand and implement Sustainable Innovation (SI). Innovation without sustainability leaves out large swathes of the population or generates maladaptive or misappropriate behaviors. Innovative solutions will be sustainable if they can retain individual and group differences while offering greater benefits for the common good. When working together, designers, life, human and social behavioral scientists can add value, which promotes behavioral changes to the advantage of sustainable models in all fields. This volume presents a guide on how to set up sustainable innovation programs, as well as ideas on how to integrate multidisciplinary teams into innovation projects. Moreover, this book offers students a synthesis of non-academic thinking on the relationship between design and behavioral science.

Contents:

Part 1 - A Common Ground for Sustainable and Responsible Innovation.- Chapter 1 Understanding Behavior for Sustainable Innovations.- Chapter 2 Behavior Determinants.- Chapter 3 The Fragility of Cooperation.- Part 2 Value Disclosure through Behavioral Design.- Chapter 4 Design Paths.- Chapter 5 Intentional Behavioral Design.- Part 3 - Shaping Change.- Chapter 6 Change and Innovation.- Chapter 7 Change, Perspective and Proximity.- Chapter 8 Behavioral Change and Heterogeneity.- Part 4 Accelerating Sustainable Innovation.- Chapter 9 Behavioral Change by Design.- Chapter 10 Sustainable Health and Wellbeing.- Chapter 11: Sustainable Energy.- Chapter 12: Conclusions: The Future is close.