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MORE ABOUT THIS BOOK
Main description:
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Contents:
List of Contributors, List of Figures and Tables, Acknowledgements, Introduction - Jean-Paul Gaudilliere and Ulrike Thomas, Part I: Marketing Research and Innovation, Part II: Marketing Tools and Visual Practices, Part III: In-House Biomedical Research and Marketing, Notes, Index
PRODUCT DETAILS
Publisher: Taylor & Francis (Routledge)
Publication date: February, 2017
Pages: 288
Weight: 439g
Availability: Available
Subcategories: General Issues